If you had to choose, which would win your preference—a website that dazzles visually or one that performs impeccably, drawing in visitors and supporting your business goals?
User intent, often referred to as search intent, is the reason behind a user’s search query. It’s the goal they hope to achieve when they enter a search term into the engine. Remember when we spoke about searching for a solution to a problem and being provided with products and solutions rather than an answer to the question?
One thing is clear: AI is here to stay, whether with Google or other search engines like Perplexity AI. To paraphrase Darwin (I think), “It is not the strongest business that survives, but the one most adaptable to change.”
For many of us, the quest for the right information online was a journey filled with its share of frustrations—often leading to those first grey hairs. We’ve grown accustomed to quick searches for answers, directions, new purchases, and even complaints about coffee being “too hot.”