Did you know that 86% of consumers say authenticity is a key factor when deciding which brands they like and support? In a world filled with perfectly curated content and filtered realities, authenticity has become more than just a buzzword—it’s a necessity.
We’re barely into the year, and already, it feels like we’ve had to deal with a whole lot of changes in the world of social media. As one expert put it, “Is it just me, or does it feel like the second the calendar flipped to 2025, social media platforms turned into the wild, wild west?”
As the digital landscape shifts faster than a cat video goes viral, staying ahead of social media trends is crucial. Enter RedNote, the latest app causing a buzz among users and marketers alike.
January is a great time for assessment. It’s no coincidence that this is when we make resolutions and plans to improve our lives. We look back at the year that has just given up the ghost and forward to the one taking its first breath.
Social media has transformed how we connect, communicate, and consume information. It offers incredible opportunities, but it also comes with challenges. Privacy issues, the spread of misinformation, and the risk of cyberbullying are just a few pitfalls that can emerge.
WhatsApp is the most widely used messaging app with the highest number of active users worldwide. With this massive user base and popularity, it’s a great way for businesses to reach out to their customers.
If you had to choose, which would win your preference—a website that dazzles visually or one that performs impeccably, drawing in visitors and supporting your business goals?
All advertising is subjective! Perhaps even more so when it comes to visual advertising. “A picture paints a thousand words”, as the saying goes. Reading takes time and effort – especially for younger generations – visuals have a much quicker impact.
Not that long ago, digital marketing was pretty limited. A website was about as far as anyone went. And traditional media was more or less the playground of the big businesses with lots of spare cash to spend. As a small or medium business, you were limited to the odd flyer and perhaps a small ad in your local rag.
User intent, often referred to as search intent, is the reason behind a user’s search query. It’s the goal they hope to achieve when they enter a search term into the engine. Remember when we spoke about searching for a solution to a problem and being provided with products and solutions rather than an answer to the question?
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