In the past, lead generation often boiled down to one thing: attention. The louder the message, the bolder the claim, and the more persistent the pitch, the greater the chance of being noticed. Cold calls, blanket emails, and hard-sell ads were standard tools in the marketer’s toolbox. If you haven’t noticed by now, the game has changed.
Meta – the parent company of Facebook, Instagram, and WhatsApp – is once again in the spotlight, this time facing off with the US Federal Trade Commission (FTC) in a high-stakes antitrust trial.
April Fools’ Day is often used by brands as a stage for creativity, humour, and bold engagement. But what happens when a prank doesn’t quite go as planned? In this article, we reflect on Lipton’s recent #RestInPeach stunt—a marketing move that sparked conversation, emotion, and controversy. What Happened? In the lead-up to April Fools’ Day […]
Did you know that 86% of consumers say authenticity is a key factor when deciding which brands they like and support? In a world filled with perfectly curated content and filtered realities, authenticity has become more than just a buzzword—it’s a necessity.
We’re barely into the year, and already, it feels like we’ve had to deal with a whole lot of changes in the world of social media. As one expert put it, “Is it just me, or does it feel like the second the calendar flipped to 2025, social media platforms turned into the wild, wild west?”
As the digital landscape shifts faster than a cat video goes viral, staying ahead of social media trends is crucial. Enter RedNote, the latest app causing a buzz among users and marketers alike.
January is a great time for assessment. It’s no coincidence that this is when we make resolutions and plans to improve our lives. We look back at the year that has just given up the ghost and forward to the one taking its first breath.
Social media has transformed how we connect, communicate, and consume information. It offers incredible opportunities, but it also comes with challenges. Privacy issues, the spread of misinformation, and the risk of cyberbullying are just a few pitfalls that can emerge.
WhatsApp is the most widely used messaging app with the highest number of active users worldwide. With this massive user base and popularity, it’s a great way for businesses to reach out to their customers.
If you had to choose, which would win your preference—a website that dazzles visually or one that performs impeccably, drawing in visitors and supporting your business goals?
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