Google’s systems may lose trust in websites filled with low-value, mass-produced pages. Discover the risks of programmatic SEO, the warning signs to watch for and how to recover your search rankings.
Every B2B marketer has lived this exact week: a post goes properly viral – hundreds of thousands of impressions, a flood of “great point!” comments, maybe even a screenshot doing the rounds in someone’s newsletter – and then… nothing.
Every B2B marketer has lived this exact week: a post goes properly viral – hundreds of thousands of impressions, a flood of “great point!” comments, maybe even a screenshot doing the rounds in someone’s newsletter – and then… nothing.
Here’s an uncomfortable number for you to sit with: in the first four months of 2026, 68% of Google searches ended without a single click – not to your site, not to a competitor’s, not even to one of Google’s own properties. Nobody went anywhere. They asked a question, got an answer, and got on with their day.
Picture this. A prospect books a discovery call with you. When you ask how they heard about you, they say: “Someone mentioned you in a Slack group I’m in.” You check your attribution model.
Picture the scene. A client walks into a briefing room (or, more likely, hops onto a Zoom call with an unreliable connection and a dog barking in the background) and presents their idea for a campaign. It’s not quite right. The targeting is off, the message is muddled, and the budget they’ve allocated wouldn’t buy you a decent LinkedIn ad, let alone a full campaign.
We’ve come a long way since the clunky “How may I assist you today?” pop-ups of the past.
Every December, brands reach for tinsel-covered templates: “Season’s Greetings!” “Happy Holidays!” “Merry Christmas from all of us!”
It started with a simple email. A “domain renewal” notice, complete with a logo, invoice number, and urgent call to action: “Your domain is about to expire — pay R99 to renew.”
For years, TikTok has been both overhyped and underestimated: a staple app for Gen Z and its juniors, yet often dismissed by “serious” marketers. But while many brands were busy debating its legitimacy, others quietly built multi-million-rand audiences, reshaped their digital strategy, and redefined what brand engagement looks like – all thanks to TikTok.