January is a great time for assessment. It’s no coincidence that this is when we make resolutions and plans to improve our lives. We look back at the year that has just given up the ghost and forward to the one taking its first breath.
Not that long ago, digital marketing was pretty limited. A website was about as far as anyone went. And traditional media was more or less the playground of the big businesses with lots of spare cash to spend. As a small or medium business, you were limited to the odd flyer and perhaps a small ad in your local rag.
As a life-long freelancer and small business owner, I often stood alone facing everything that had to be done. Look, I’m not an under-confident person. However, I soon figured out something crucial…