It’s time to face the facts: Performance marketing is no longer a “nice-to-have”. On the contrary, it can be argued that it has become the backbone of modern digital campaigns. Like any marketing buzzword, the term has been tossed around a lot. But in this case, it seems like it has rightfully earned its place.
Let’s be honest, most businesses are far too busy trying to show up everywhere online. From TikTok trends and Instagram reels to LinkedIn updates and Pinterest boards, it’s exhausting. And often? Pointless. Chasing every platform just because it’s the current flavour of the month isn’t a strategy; it’s a digital circus act. The truth is, not every platform suits every business, and the smartest brands know how to pick their battles.
In the past, lead generation often boiled down to one thing: attention. The louder the message, the bolder the claim, and the more persistent the pitch, the greater the chance of being noticed. Cold calls, blanket emails, and hard-sell ads were standard tools in the marketer’s toolbox. If you haven’t noticed by now, the game has changed.
Meta – the parent company of Facebook, Instagram, and WhatsApp – is once again in the spotlight, this time facing off with the US Federal Trade Commission (FTC) in a high-stakes antitrust trial.
April Fools’ Day is often used by brands as a stage for creativity, humour, and bold engagement. But what happens when a prank doesn’t quite go as planned? In this article, we reflect on Lipton’s recent #RestInPeach stunt—a marketing move that sparked conversation, emotion, and controversy. What Happened? In the lead-up to April Fools’ Day […]
January is a great time for assessment. It’s no coincidence that this is when we make resolutions and plans to improve our lives. We look back at the year that has just given up the ghost and forward to the one taking its first breath.
Not that long ago, digital marketing was pretty limited. A website was about as far as anyone went. And traditional media was more or less the playground of the big businesses with lots of spare cash to spend. As a small or medium business, you were limited to the odd flyer and perhaps a small ad in your local rag.
As a life-long freelancer and small business owner, I often stood alone facing everything that had to be done. Look, I’m not an under-confident person. However, I soon figured out something crucial…
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