Can one person handle all off a business’ Digital Marketing?
That is open for debate, but let me tell you this: As a life-long freelancer and small business owner, I often stood alone facing everything that had to be done. Look, I’m not an under-confident person. However, I soon figured out something crucial:
- There are a few things I do very well
- There are some things I do okay-ish…
- There are many things I absolutely suck at ☹
If I were an over-confident person, I would have done everything myself. Luckily, I’m not one of those either. I surrounded myself with experts at every opportunity and if I couldn’t afford to contract them, I either begged them for advice or asked my clients to hire them!
I recently tried to handle my own social media, but the less said about that, the better. These days, the world of digital marketing is vast and overwhelming! And it’s almost as if it’s a living breathing thing – the more it is fed, the more it grows… Let’s just look at the basics, the must-haves:
- A website
- Google Business
- TokTok
- X (Twitter)
- YouTube
- PPC
- E-mail Marketing
- Sales Funnels
That’s already 11 things, so maybe it’s not so basic! How do you even decide on which platforms you need to have a presence? It takes research. And knowledge. An understanding of algorithms. (I just learned how to spell that, by the way) I forgot figuring out INSIGHT readings and audience targeting… See what I mean?
Let’s say you decide to go for a “spray-and-pray” approach, good for you! Even I can tell you that you can exist on every platform available, but it means nothing if you don’t GENERATE ENGAGEMENT. Don’t panic, there are people who know how to do that.
Somewhat linked to the above, there’s the question of SEO. (That’s Search Engine Optimisation, but I’m sure you know that, even if I didn’t) People need to find you fast and first, nobody wants to be at the bottom of the list! But apparently search engines have all kinds of RULES. Once again, you can slow your roll, people exist who understand how the game works.
Moving on. AI. A bit of a controversial topic, that one! Some people believe it’s better than sliced bread, others want to run away to knit their own muesli in the Knysna Forest… The point is, if you want the world to know about you, you need to make sure AI can find you! You guessed it: there are people for that.
We haven’t even talked about PPC Campaigns (pay-per-click), copywriting, website development or design… Do you think one person can do all that? Here’s what I think: Whether a myth, a myth-ter or a mytheth, nobody can do everything… well!
Written by Nana Stapelberg – Word Whizz at We Do Digital
