Google Ads Bootcamp

Practical step-by-step training on setting up and
managing a Google Ads Account

Learn the necessary skills from an industry expert so that you can manage your own campaigns more effectively and ensure a higher return on your marketing spend.  

Training is presented online on our LMS system and you can complete it at your own pace.  You should be able to complete this course over 3 days. You have access to your course material for 6 months and we will notify you every time we update the material with the most recent developments and changes implemented by Google.

Our LMS system has a “Ask your instructor” functionality at your disposal should you get stuck on a specific topic and your course includes a free 1 hour personal campaign evaluation by your instructor upon completion of your course.

Who should enroll?

This course is aimed at Marketing Managers, Sales Managers, Business Owners, Online Marketers and Web Developers. It is structured so that both Newbies and Experienced Users will benefit from the information shared. We only allow 10 enrollments per intake to make sure that we have sufficient capacity to deal with questions and recommendations.

Woman hands working on laptop.



Section 1: Preparing your campaign

  • Selecting your keywords
  • Preparing your landing page
  • Setting up conversion measurement
  • Speed is everything – simple automation tricks to increase leads conversion

Section 2: Setting up your campaign

  • The different types of campaigns and selecting the right type of campaign for your business
  • Selecting your Bidding Strategy
  • General Campaign Settings:
  • Responsive Ads and Expanded Text Ads and why you should use both
  • Step by step set-up of a Search Campaign
  • Step by step set-up of a Discovery Campaign
  • Step by step set-up of a Display campaign
  • Step by step set-up of a Video Campaign

Section 3: Managing your campaign

  • The Metrics to watch
  • Understanding Auction Insights
  • Negative Keywords & Search Terms
  • Google Recommendations – when to apply them and when not to

Henriëtte Brand

Your Instructor

She is the founder of We Do Digital, a successful South African Digital Marketing Agency based in Pretoria, Gauteng.  With her solid track record at Executive level in the Corporate environment, as Business Consultant and as a Business Owner, she has a unique and original approach to Marketing with a strong focus on ROI. She is known for her practical, uncomplicated approach to digital marketing and has been helping businesses to reach their digital marketing goals and to create a sustainable digital footprint since 2014.  Henriëtte personally manages Google Ads Budgets to the value of R600K per month.

Personalised review by your instructor

Added Benefit

Upon completion of the course, you will have access to a free one hour evaluation session with your instructor on a campaign of your choice. Your instructor will review the implementation of your newly acquired skills and provide you with personalised recommendations and advice to improve your campaign.

Next Steps

Click on enroll, select your intake date and complete registration and payment

You will receive e-mail confirmation of your registration

Watch your Inbox for an e-mail from the We Do Digital Online Academy with your login details to our LMS system 48 hours prior to your intake date

Enjoy your learning journey with us!

Enroll Today For The Google Ads Bootcamp Course!

Send us a message

If you have any enquiries about this course, please complete the form and we’ll get back to you as soon as possible.

Ext 2, Pegasus Building, 210 Amarand Ave, Waterkloof Glen, Pretoria, 0181

Phone: +27 12 943 0200