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Digital Strategy
Consulting
Taking you from where you are
to where you want to be.

You Don’t Need A PhD

You need a plan

Your plan needs to be set up in order to build trust, loyalty and repeat business. It is about leading a potential customer from becoming aware of your product or service to taking the desired action.

It’s easy to become lost in new trends, platforms, updates and everything else that comes along with the digital world. To ensure the success of your efforts, you need a plan and that plan needs to be followed until completion.

The aim is to be present at exactly the right time, offering exactly the right product. Pushy sales techniques should never be in your business’ arsenal again.

How are you getting your message in front
of your prospects and customers?

Keep It Simple

You need to fully understand what digital marketing is and understand that it is a tool and not your goal. As mentioned, it is easy to get lost in the newest and the latest. You need a clear message in the right channels at the right time.

Ask The Questions That Matter

Where does the audience that you want to reach live on the internet? Where are you currently residing? What do you need to do to change your address to reach your desired audience?

Reaching Hearts & Minds

One of the quickest ways to failure is presenting bland, unappealing content. Your content should connect with your audience. Push for engagement and entertainment rather than pushing your product down your viewers' throats.

People Are Already There; How Are You Reaching Them? 

The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways.

1

Awareness

Before someone buys from you, they have to realize that you exist! How are you getting your product out there?

3

Subscribe

Our aim should be to create a communication channel between you and the person that has engaged with you.

5

Excite

Your job is to make sure that the transaction is a good one. One that the excitement of the purchase develops into goodwill and trust.

7

Advocate

The next stage in the value journey is to create marketing that encourages your most loyal customers to advocate for your business.

2

Engagement

Start developing a relationship with your prospect. This is a factor that needs to be continued throughout the customer journey.

4

Convert

Conversion might not be purely monetary. In this phase, you have created a level of trust. In this phase, they will decide to invest more into your business either through time or money.

6

Ascend

Up until this point, you most probably haven't turned a profit. You're in a competitive market and that is why the entire process is necessary.

8

Promote

Promoters differ from advocates in that they are actively seeking to spread the word about your brands, products and services.

Get In Touch

If you have any questions or would like to get in touch with us, please leave your details below and we will get back to you as soon as possible.




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