Your plan needs to be set up in order to build trust, loyalty and repeat business. It is about leading a potential customer from becoming aware of your product or service to taking the desired action.
It’s easy to become lost in new trends, platforms, updates and everything else that comes along with the digital world. To ensure the success of your efforts, you need a plan and that plan needs to be followed until completion.
The aim is to be present at exactly the right time, offering exactly the right product. Pushy sales techniques should never be in your business’ arsenal again.
How are you getting your message in front
of your prospects and customers?
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways.
Before someone buys from you, they have to realize that you exist! How are you getting your product out there?
Our aim should be to create a communication channel between you and the person that has engaged with you.
Your job is to make sure that the transaction is a good one. One that the excitement of the purchase develops into goodwill and trust.
The next stage in the value journey is to create marketing that encourages your most loyal customers to advocate for your business.
Start developing a relationship with your prospect. This is a factor that needs to be continued throughout the customer journey.
Conversion might not be purely monetary. In this phase, you have created a level of trust. In this phase, they will decide to invest more into your business either through time or money.
Up until this point, you most probably haven't turned a profit. You're in a competitive market and that is why the entire process is necessary.
Promoters differ from advocates in that they are actively seeking to spread the word about your brands, products and services.
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