The Ultimate Linkedin Marketing Course from A to Z

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Linkedin Marketing Training
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LinkedIn is probably one of the most under-utilised social media platforms in the arsenal of tools used by Marketers.  It is a platform that should not be ignored by professional individuals and businesses alike, especially those in the business-to-business (B2B) sector.


Let’s have a look at why your business should have a focused Linkedin Marketing Strategy:

  • LinkedIn is used by 41% of the population in South Africa, a staggering 7.6 million users!
  • Business Insider has rated Linkedin as the “#1 most trusted social media platform” for three consecutive years in their Business Insider Digital Trust Report.  The 2019 Business Insider Digital Trust report found just a 2% chance for members to post deceptive content on LinkedIn compared to a 42% chance on another top social platform, and ranked it No. 1 among social media channels in Legitimacy.
  • According to the Nielsen study, brands are perceived to be “more professional” (92%), “more intelligent” (74%), “ of higher quality” (59%), and “more respectable” (59%) when they have an active presence on Linkedin.
  • As per Linkedin’s internal data, the platfom has 774+ million members in over 200 countries and territories and more than 55 million company business pages. On average 3 new members join the platform per second.
  • LinkedIn is among the world’s top 10 fastest-growing brands.

As the world’s largest online professional network, LinkedIn is inherently a B2B-centric platform. It’s where professional relationships are forged, careers are developed, and business is done.


What you will learn in the Ultimate Linkedin Marketing Course:

  • How to create a killer personal profile that is guaranteed to get attention.
  • How to grow an effective business network and connect with the right people.
  • How to create a business page that stands out and is noticed.
  • How to manage your business page and grow your followers.
  • How and when to use the Linkedin advertising platform.
  • When should you go Premium and which Premium option to choose.
  • How to develop a Linkedin Marketing Strategy that is simple to implement, effective and measurable.
  • How to interpret and use Linkedin analytics.

Who should enroll in the Ultimate Linkedin Marketing Course:

This is a “must do” if –

  • You want to learn how to use all of Linkedin’s features optimally.
  • You want to build your brand and increase it’s visibility on LinkedIn.
  • You want to network with professionals, businesses and companies on LinkedIn.
  • You want to generate high-quality leads on LinkedIn.