Why your business needs a website

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It’s not a question of if, but rather what website you can afford

Once upon a time, we used to ask whether or not businesses needed a website. With social media platforms like Facebook, Instagram, and WhatsApp supplying excellent business platforms, we are still asking this question. It is, however, vital for a successful business to have a website that can work in conjunction with your social media activities. It doesn’t just help to have any website though, even a simple one with just one page or limited features needs to be well designed and easy to use. Let’s have a look at why:

It Provides Credibility

While it is important to place all the relevant information about your business on social media platforms and to keep up your activities on those platforms, a website provides a business with the type of credibility that social media never can. If potential customers can follow you from your social media to a (good) website you put time and/or capital into, but they cannot do the same for a competitor, it will place you a step above your competitors and provide you with more credibility in your industry. It also provides a much more professional image.

It Builds a Brand

Your own website is the best place for you to truly build your brand. It is designed in the colours and images that you want, uses the language that you approve of and (potentially) affiliates with individuals or businesses that you want to affiliate with. It is the perfect platform for you to truly display your brand. That is why it is so important to invest in having an appealing website that is easy to use and conveys the image and message you want to have associated with your business and your name. If a new user and potential customer finds the website cumbersome to traverse and unappealing, that is also how your business will be labelled regardless of that the reality is.

It Provides Pertinent Information

Your website is the one space where you can cultivate all the pertinent information you want to communicate to your customers. This ranges from your operating hours and contact information, your vision and mission, the FAQs, to reviews and testimonials and more. With all this information in one space, it can be easier for customers to find the information they need, improving your customer experience and enhancing your customer relations. If a customer has a query that can be answered in your FAQ section and they don’t need to call or message, it will just make them all the happier and they’ll know that you can provide in their needs.

It Enhances Organic Traffic

If your website is properly built and SEO-optimised, it is so much easier for your business to be found organically as it is more likely to appear in Google searches and more. It provides you with the opportunity to increase your customer base when this happens. You have to put in the time and effort to ensure you are using the right keywords and, again, that the website is easy to use and that it looks inviting and appealing on every page.

Digital Marketing

If you are going to invest in digital marketing, it is best to drive traffic to a website or (at least) a landing page. If your (potential) customers have a link they can click to go back to your website and that website has been optimised and well-designed it all circles back to your social media efforts and website working together to provide you with credibility. Even if you are not going to spend capital on marketing straight away, you can start gathering audience and customer data from your website and use that data in the future to effectively set up a marketing strategy.

So, what should you do?

Businesses, especially new businesses, don’t always have the capital to invest in a professionally designed website. For these businesses, there are options where you can use templates and all you need is an email address to get started. Once the business grows, though, you should definitely consider getting professionals involved that understand how to get a website user-friendly and SEO-optimised. At We Do Digital, creating websites and optimising them is what we do and getting your brand steaming hot is our passion.