SEO is the acronym most commonly used for search engine optimisation. Google, and any other search engine you may prefer, has a crawler that gathers information about all the content they can find on the Internet. The crawlers bring the data back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
This tech-talk may seem irrelevant to you and your business, but it is now estimated that approximately 80%-90% of customers will check online reviews before making a purchase. Search Engine Optimisation plays a huge role in this, and gives your company a better chance of being seen by potential customers.
How does SEO affect your business?
Many clients reach out to We Do Digital with a sense of befuddlement. They’ve invested in a website, and they’ve taken the time to create a Facebook page. They even write a post once a week! So why is the business suffering? This is where SEO comes in. Let’s break it down:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site for the wrong reasons, the traffic isn’t the quality you’d want. You need to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), the more visits your website receives, the better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for, and this is the ideal goal.
Why do you need it?
Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most internet users. The majority of web traffic is driven by the major commercial search engines, such as Google and Bing. If search engines cannot find your website, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site, and increase your potential customers’ awareness of your business.
How we can help you.
The world of SEO is complex, but most people can understand the basics. Even a small amount of knowledge can make a big difference. However, unfortunately SEO is not something you can do once a week and expect a change. It takes time and practice to perfect, and many business owners simply do not have the time or resources to spend on managing SEO themselves. This is where we come in. It’s good to have a firm grasp of the core concepts. We prefer our clients to not only know what we are doing for them, but why. You will be kept in the loop at all times, knowing exactly what your business needs and how we are helping you to achieve that.
Contact us assess your quality score today!